Meal-Kraft makes it easy for companies to manage food for employees and events. We offer daily meal plans, smart cafeteria apps, and quick catering, all with fresh food, on-time delivery, and simple tech to make things smooth for everyone.
🚧 Challenges Faced
Meal-Kraft lacked a digital platform that communicated its value clearly to decision-makers. Potential clients didn’t fully understand how its services work or how the supporting app and dashboard improved operations. This caused hesitation in conversion and limited brand growth online.
🎯 Project Goals
Increased design consistency and reduced development time through scalable design systems
Educate businesses about the benefits of providing meals through a managed platform
Highlight how the apps and dashboards simplifies food ordering for employees and general users
Use storytelling, real scenarios, and trust-building elements to increase interest and conversions
👨💻 My Contribution
I led the entire design journey from user research to handoff. Every screen, flow, and decision was crafted by me to bring MealKraft’s vision to life.
💻 Design Process
Conducted end-to-end UX research, mapped user journeys, and translated findings into structured wireframes to define flows, layouts, and user interactions for the Meal-Kraft website and apps.
🧪 Live Prototype
I built an interactive prototype to test the storytelling flow.
🎨 Final Outcome
I created a sleek and intuitive website that blends hospitality warmth with technology clarity. Real mockups of the app and vendor dashboard were integrated into scroll-based sections to demonstrate live use cases. Icons, highlight cards, and confident headlines made navigation effortless for busy decision-makers.
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Increase in user engagement
%
Faster task completion
%
Boost in conversion rate
%
Rise in mobile retention
📚 Lessons Learned
This project helped me learn how to clearly show how a product works across website and apps by connecting services, features, and user roles. It also taught me the importance of designing to both inform and sell, especially for B2B.
