Mera Hero is an online platform offering AR and limited-edition collector mobile skins, with in-store application for all phone models across India.
🚧 Challenges Faced
The client needed more than a typical e-commerce site - the focus was to engage not just mobile skin buyers but the mass fan base of Pushpa 2, especially Allu Arjun fans. The design had to feel cinematic, emotional, and fandom-driven rather than purely commercial.
🎯 Project Goals
Create a fan-centric shopping experience that resonates with Allu Arjun and Pushpa 2 movie fans.
Blend cinematic visuals with AR technology to make the product feel immersive and collectible.
Break away from standard e-commerce layouts to build an emotionally engaging, bold UI.
Ensure smooth usability across all devices while keeping the interface energetic and theme-driven.
👨💻 My Contribution
I led the UI/UX design with a strong focus on storytelling through content and layout. To emotionally engage Pushpa fans, I crafted a section-by-section flow inspired by iconic scenes from Part 1 of the movie, weaving the journey of the character into the product discovery experience. This approach transformed each scroll into a cinematic moment, aligning the user journey with the fan’s emotional connection. I also ensured the interface remained responsive, bold, and immersive, while integrating AR skin previews and collector callouts throughout the site.
💻 Design Process
I researched both mobile skin buyers and Pushpa 2 fans, then mapped key scenes from Pushpa Part 1 to each website section. Using this storytelling approach, I created low-fidelity wireframes focused on emotional flow, bold visuals, and smooth user navigation.
🎨 Final Outcome
The final design delivered a bold, fan-driven experience that blended cinematic storytelling with smooth e-commerce functionality, resulting in a visually immersive and emotionally engaging AR skin shopping platform.
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Positive UX feedback
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User engagement rate
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Improved Navigation Clarity
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Return visitor growth
📚 Lessons Learned
Through this project, I experienced maximum cross-functional collaboration, working closely with graphic designers, video editors, and developers to bring the cinematic vision to life. I learned how to blend storytelling with UI structure, ensuring each section aligned with emotional beats from the movie. This project deepened my skills in theme-based design, collaborative execution, and balancing creativity with usability.
